closs

In today’s time, one needs to develop a global product in order to attract customers across the globe. The contribution of SMEs to the overall economic growth and the GDP is significant across South Asia. The SME sector contributes 40 per cent to the country's exports and that this share would increase to over 44 per cent by 2012 as per a study by Assocham.

To get more business one needs to build an international brand. While taking your business international branding will play a major part as with this people perceive your product. One needs to build a new business plan to approach a new market. One needs to determine the competition before setting the strategies. Make sure you are aware of the laws which impact your product/service and your distribution. While taking your business international, it is helpful to find a local resource to help you understand and enter a new foreign market. You also need to keep in mind the brand promise you create across markets.