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PR as marketing tool

PR as marketing tool...

BY Entrepreneur COMMENTS ( 3 )  |

Playing with words to give something a beautiful look or an edge, staying abreast with the latest happenings in the business world while gui...

How to create a sound culture ?

How to create a sound culture ?...

BY Arindam Ghosh COMMENTS ( 0 )  |

Culture reflects the image of the company in the market...

SMEs Making Their Way to Campus Recruitment

SMEs Making Their Way to Campus Recruitm...

BY Aparajita Choudhury COMMENTS ( 0 )  |

The economic slowdown has hardly stopped Indian companies from hiring best college talents through on-campus recruitment programmes....

Follow the Rules of the Game

Follow the Rules of the Game...

BY Seema Jhingan COMMENTS ( 0 )  |

The rise of the SME sector in India can be attributed to the entrepreneurial spirit of the Indian educated masses. The Government too, has b...

Keep your employees motivated!

Keep your employees motivated!...

BY Entrepreneur COMMENTS ( 0 )  |

The growth of your organisation depends on your employees. So keep them happy....

Making profit from kindergarten

Making profit from kindergarten...

BY Entrepreneur COMMENTS ( 17 )  |

Opening a kindergarten is no longer a child's play today. True, it is a high margin business, but considering the mushrooming of play school...

Startup Decisions

Startup Decisions...

BY Entrepreneur COMMENTS ( 0 )  |

Some criteria on how to do decision-making for your startup as a sole proprietor...

6 Ways to Attain Customer Satisfaction

6 Ways to Attain Customer Satisfaction...

BY Ajay Kalra COMMENTS ( 0 )  |

The key driver of a business is customer satisfaction. It is the outcome of various forces working together. Each force is related to the st...

Business Analysis made Easy

Business Analysis made Easy...

BY Entrepreneur COMMENTS ( 0 )  |

Business analysis can be very rewarding. Imagine pleasing your boss by solving the inventory problem? What would she say if you told her tha...

Why market research is crucial before launching a start-up?

Why market research is crucial before la...

BY Prajakt Raut COMMENTS ( 0 )  |

Many great ideas and innovative businesses have failed because the entrepreneurs simply relied on their gut, and then they wonder where it a...