Time: 14:45 - 15:15
Consumers can no longer connect with the standardized products of global
corporations. When in Britain, behave like a Brit and when in India, be an Indian.
It has become indispensable to give your products or services a local touch of the
base market as regionalism have gained prominence.
All big brands have had to rethink their strategy. From tech giants like Facebook to
global automobile-makers like Suzuki - all had to align their services and even
products to the needs of the countries they wanted to operate in.
