Conference Agenda

Growth Summit

Session 6: Growth Summit Think 'GLocal': How to Build a Localized Business That Will Grow Global

Time: 14:45 - 15:15

Consumers can no longer connect with the standardized products of global corporations. When in Britain, behave like a Brit and when in India, be an Indian.

It has become indispensable to give your products or services a local touch of the base market as regionalism have gained prominence. All big brands have had to rethink their strategy. From tech giants like Facebook to global automobile-makers like Suzuki - all had to align their services and even products to the needs of the countries they wanted to operate in.

Session Highlights:

  • Rethinking the 'one-size-fits-all' strategy
  • What changes are a must for 'glocalizing' your business
  • How to promote your products and services in a new market
  • Recruiting the right regional talent to maintain brand value

Keynote Speaker

Mr. Ambarish Mitra, Founder & CEO, Blippar

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