Almost nothing successful was designed to be that way. Either it accidentally became a masterpiece or it was the result of constant revision and change. Disruptive Technology is the Fuel for New Startups, but if big businesses have to become bigger, Innovation needs to transpire around everyday products and services.

The economics of innovation have changed. Devising new efficiencies to everyday things calls for efficiency led innovation.  Once you have reached a certain benchmark success in your present enterprise, it is time to revisit areas there’s actually an “innovation shortfall” in the marketplace resonating with your current line of business. Being one step ahead in today’s marketplace calls for Everyday Innovation!