Amitabh Kant is presently CEO of National Institution for Transforming India (NITI) is a member of the Indian Administrative Service, IAS (Kerala Cadre: 1980 batch). He is the author of Branding India-An Incredible Story. Kant has been a key driver of several international award winning campaigns vizthe "Make in India", Startup India, "Incredible India" and God's Own Country". These initiatives positioned India and Kerala State as leading manufacturing and travel & tourism destinations.
In his capacity as Secretary (Industries) Govt. of India, he initiated the Ease of Doing Business initiative and ranking of States on defined parameters.