Conference Agenda

Session 12 - Building a Business that matters: Community Building Lessons

Time: 16:00 - 16:30

There are those brands that just seem to attract raving fans.

Session Highlights:

  • What can be learnt from companies who seem to have created their own culture and following?
  • How do cult brands differentiate from other brands that sell the same product?
  • How do these brands use experience to promote a lifestyle
  • How do these brands seem to be exactly where their customer needs them to be?
  • How do they create such a sense of community?

Expert Speaker

Mr. Arvind Varchaswi, Managing Director, Sriveda Sattva Pvt. Ltd
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