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Eicher Trucks and Buses, a business unit of VE Commercial Vehicles (VECV), has inaugurated a new dealership for its Pro X small commercial vehicle (SCV) range in Noida. Operated by Punjab Mobility Private Limited, the facility is located in Bisnoli, Dadri, Uttar Pradesh, with connectivity to GT Road (NH-34) and the Delhi–Meerut Expressway.
Spread across approximately 7,000 sq ft, the dealership will offer Eicher Pro X vehicles in the 3-tonne and 3.5-tonne gross vehicle weight (GVW) categories. The range includes electric, diesel and compressed natural gas (CNG) variants. The facility brings vehicle sales, servicing and spare parts under one roof to provide customers with integrated support.
The dealership features a vehicle display area, workshop infrastructure, customer facilities and interactive digital displays. It also includes a vehicle customisation zone where customers can select configurations based on their cargo body requirements, load deck options, fuel type and colour preferences.
The new dealership is designed to serve fleet operators and transporters across Noida, Greater Noida and the Dadri logistics belt. Nearby industrial and logistics centres include the Dadri Logistics Hub, the Dadri–Noida–Ghaziabad Industrial Region, the Greater Noida Industrial Area and the Dadri warehousing cluster.
The location is connected through major road networks, including GT Road (NH-34), the Delhi–Meerut Expressway, the Eastern Peripheral Expressway, NH-9 and the Yamuna Expressway. It also has links to the Eastern and Western Dedicated Freight Corridors and the Delhi–Mumbai Industrial Corridor (DMIC) logistics network.
Abhishek Chaudhary, Senior Vice-President of SCV Sales and Marketing at VECV, said the Pro X range is designed for last-mile logistics applications, including e-commerce, parcel delivery, fast-moving consumer goods (FMCG) and industrial goods transportation. He highlighted connectivity, operational efficiency and vehicle uptime as key focus areas of the range.
Chaudhary added that the dealership would extend sales and ownership support to customers across the Delhi-NCR region, including assistance for electric trucks approved under the PARIVARTAN scheme.
The facility also includes dedicated electric vehicle charging infrastructure and trained technicians for EV servicing. Additional support provisions include power backup, GPS-enabled breakdown assistance and EOS vans and bikes for doorstep services.
Eicher Trucks and Buses will use trained technicians, specialised service tools and customer engagement platforms to support vehicle maintenance and reduce downtime. Through the new dealership, the company aims to strengthen its presence in the growing Delhi-NCR logistics market and provide improved after-sales support to customers operating small commercial vehicles across multiple fuel technologies.
