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Bengaluru-based lifestyle and wellbeing platform SuperLiving has raised USD 2 million in a funding round led by Kae Capital, with participation from All In Capital and other angel investors. The startup had earlier secured around INR 2 crore from All In Capital in September 2025 after winning the 'Elevator Pitch' event.
Founded in 2025 by Manavdeep Singh Grover and Gurjot Kaur, SuperLiving offers an AI-powered preventive lifestyle platform covering nutrition, movement, sleep, stress and daily habits. The platform provides bite-sized courses, vernacular content and a 24×7 AI companion aimed at helping users build sustainable daily routines. Courses are priced between INR 99 and INR 250, without additional supplement upsells.
The startup plans to use the funding to enhance product features, expand vernacular and culturally relevant content, strengthen its AI companion and scale distribution across tier II and tier III cities.
SuperLiving combines AI-personalised lifestyle guidance with habit-building nudges and gamified trackers across nutrition, fitness, mental wellness and pregnancy. The platform adapts recommendations to user routines, constraints and cultural context, analysing over 115 lifestyle parameters.
According to the startup, more than 70% of paying users come from tier II towns and beyond, just 2.5 months after monetisation, highlighting demand outside metro markets. The platform primarily targets Indian households aged 25-55, offering regionally relevant content and daily habit guidance designed for mass adoption.
With this funding, SuperLiving aims to strengthen its technology and content offerings, further expanding its reach to smaller cities and towns across India.
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