Manyavar Accelerates Retail Expansion; Enters Barrackpore as Part of Its Pan-India Growth Strategy

A new chapter of tradition unfolds as Manyavar, India’s most loved celebration wear brand, opens its doors in Barrackpore as per the Brand’s Announcement on its official social media handle. With its inception in 1999, Manyavar began its retail journey in 2002 under the name Vedant Fashions Pvt. Ltd. From just 8 stores in 2008, the brand has grown exponentially to over 600+ stores, including 80+ flagship stores and 13 international outlets across 200+ cities in India, the UAE, and the USA.

More than just an industry leader, Manyavar is the pioneer in reinventing men’s ethnic wear, crafting a distinguished image of the modern yet traditional Indian man. Backed by a rich product assortment, the brand offers an exquisite range of Sherwanis, Kurta Jackets, Indo-Westerns, and Accessories each piece a result of meticulous craftsmanship by handpicked artisans, supported by seamless inter department coordination, IT-enabled operations, and a formidable sales team.

While weddings in India have long adorned Manyavar, the brand today extends beyond wedding wear to a vibrant collection of celebration wear each design reflecting deep research, innovation, technology, and world-class craftsmanship. A Sherwani is sold every two minutes, symbolizing the brand’s unmatched trust and popularity across India.

Spanning over 1 million sq. ft. of retail space, Manyavar continues to expand its circle of celebration. Adding to its legacy, Mohey, launched in December 2015, marks the brand’s foray into women’s ethnic wear offering Sarees, Suits, Gowns, Lehengas, and Accessories making Manyavar and Mohey together a complete wedding and celebration destination.