Mount Everest Breweries launches STOK beer in Bengaluru

The company hosted an experiential launch evening at Mirage, Ashok Nagar featuring stand-up acts, music performances and creator-led sets to introduce the brand’s 'Live the Chill' philosophy.

The event included performances by Siddharth Shetty, DJ Lady Barot, MixItWithMendi and Mr Kadakman, along with immersive zones such as the brand’s 'Laughter Brewery' and 'Chill Scene.' Guests were also given an exclusive preview of STOK’s upcoming draught variant, which is expected to roll out across select outlets in the coming months.

Bengaluru felt like the right place to introduce STOK ”said Vedant Kedia Whole-Time Director, Mount Everest Breweries Ltd adding It’s a city that celebrates creativity and community. We wanted a beer you reach for when you want to relax with friends or celebrate something small.”

STOK enters the Karnataka market with three variants, including Strong, Wheat and Lager, brewed using German hops, high-quality millets and advanced brewing equipment. The beers have been developed under the supervision of a master brewer formerly associated with UB Kingfisher.

Vinod Babu G, CEO of Mount Everest Breweries Ltd. said the Bengaluru launch aligns with the company’s expansion plans. “Our goal was simple: give people a premium brew that’s inviting rather than intimidating. With three variants and a draught offering on the way, we’re excited to be part of the city’s vibrant beer scene” he said.

Positioned as a modern Indian interpretation of premium beer STOK aims to appeal to consumers seeking quality without pretence. The brand is backed by a launch plan focused on distinct packaging, contemporary identity and a product lineup tailored to younger lifestyle-driven drinkers.

Mount Everest Breweries Ltd, part of the Associated Kedia Group, has a strong presence in central India and is expanding its footprint nationally with brands such as Lemount, Mount’s 6000 and Dabang. With STOK’s rollout in Karnataka, the company aims to strengthen its position in India’s fast-growing premium beer segment.