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Pepperfry has unveiled its first-ever Pepperfry Home store in Gurugram, introducing a boutique-format, experiential retail space designed to showcase leading design-led D2C home brands. Located on Golf Course Road in DLF Phase 1, the new concept store brings together premium décor, furnishings, kitchenware, dining accessories and lighting from a curated mix of emerging and established homegrown labels.
The store marks Pepperfry’s push into a discovery-driven offline marketplace model, featuring more than 800 SKUs from over 20 handpicked brands. The company says the initiative fills a critical gap in India’s home retail landscape by offering design-conscious consumers a space that blends accessibility with craft-led, niche collections.
Chief Growth Officer Shubbam Sharrma added that the concept aims to elevate how consumers approach home styling. “Décor isn’t just bought; it’s curated. Homes aren’t just built; they’re dressed. Pepperfry Home bridges the aspirations of discerning customers with the novelty of D2C brands,” he said, calling the space both a launchpad for emerging labels and a growth catalyst for established ones.
This article was originally published by the Restaurantindia.in. To read the full version, visit here 
