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PepsiCo India has expanded its premium snacking lineup with the introduction of Red Rock Deli, a global gourmet chips brand making its debut in the Indian market.
Originally founded in Australia and known internationally for its chef-inspired flavour profiles, Red Rock Deli is launching in India with a range of exotic, globally influenced chips now produced locally to suit Indian taste preferences.
PepsiCo India said the timing of the launch aligns with a broader shift in India’s snacking culture, where consumers — especially in urban centres — are gravitating toward premium, experimental offerings.
Red Rock Deli products are now available on major quick-commerce platforms, a move the company says underscores its focus on serving a new generation of consumers. The brand aims to blend global culinary inspiration with local relevance, reflecting PepsiCo India’s emphasis on flavour innovation.
This article was originally published by the Franchiseindia.com. To read the full version, visit here 
