PMJ Jewels has opened a major flagship showroom in Anakapalle as part of its wider South India retail expansion. Located on Main Road beside DCB Bank, the new store is expected to strengthen the brand’s footprint in Andhra Pradesh and offer customers easier access to its handcrafted jewellery collections.
Boasting a display of more than 20,000 pieces, the showroom features an extensive range including bridal and groom jewellery, half saree sets, gifting collections, lightweight designs, and the brand’s signature Superstar bracelet. It also offers a wide selection of mangalsutras and celebration rings designed for both contemporary and traditional buyers.
The store was inaugurated by chief guest Shri Ramkey, son-in-law of Anakapalle MLA Konathala Ramakrishna, who praised PMJ Jewels for its heritage and craftsmanship. He said the new outlet would give local customers access to top-quality jewellery without having to travel to larger cities.
To celebrate the launch, PMJ Jewels announced a 10-day jewellery exhibition showcasing limited-edition bridal sets and rare designs tailored to South Indian occasions. The brand expects the event to draw new customers while strengthening connections with long-time buyers.
Hyder Ali, State Head of PMJ Jewels, said the new showroom underscores the company’s commitment to offering a premium, curated jewellery experience to families in Anakapalle. Cluster Head Anand Jilagam added that the expansion reflects the brand’s focus on trust, craftsmanship and personalised service.
Known for its handcrafted wedding jewellery and custom design work, PMJ Jewels continues to rely on skilled karigars and uses Diamond Testing Machines across stores to ensure transparency and customer confidence.
The Anakapalle flagship marks another milestone in the company’s strategy to tap into emerging jewellery markets across South India, with further store expansions planned in the coming months.
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