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Ayurvedic wellness company 365Veda has announced the appointment of Puru Gupta as its new Operating Partner. Puru, who earlier co-founded the health food brand True Elements, joins 365Veda to help strengthen its leadership and accelerate the company’s next phase of growth.
In his new role, Puru will work closely with Founder and CEO Harshit Gohil to shape the brand’s strategic direction. His focus will be on scaling the business through the right channels and categories, deepening consumer trust, and driving strong go-to-market strategies.
Commenting on his new role, Puru Gupta said, “What drew me to 365Veda is its clear vision — not just to take Ayurveda global, but also to make it accessible through modern formats, categories, and products.”
Welcoming him to the team, Harshit Gohil, Founder and CEO of 365Veda, said, “Puru brings a unique mix of entrepreneurial and brand-building experience. His ability to translate strategy into scalable action will play a key role in our growth journey.”
The company’s near-term plans include expanding through the right distribution channels, strengthening trust in science-backed Ayurvedic formulations, and enhancing consumer education in a space often clouded by misinformation.
In the long run, 365Veda aims to position itself as a challenger brand in the Ayurvedic industry, redefining how consumers experience Ayurvedic wellness—step by step, market by market, and category by category.
It is noteworthy that Puru Gupta recently exited True Elements, completing the transaction at an estimated valuation of around ₹250 crore, reflecting the strong brand and business foundation built under his leadership.
