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Reliance Retail Ltd. has signed an exclusive distribution partnership with Germany-based cosnova Beauty to launch essence, Europe’s No. 1 cosmetics brand by units sold, in the Indian market. The collaboration marks a significant expansion of Reliance Retail’s beauty portfolio and officially brings one of Europe’s most popular mass-market beauty labels to India.
Under the agreement, Reliance Retail will make essence products available nationwide through its omnichannel network, including its online platforms, dedicated beauty stores, and partner retail formats. The company will oversee the brand’s rollout across key beauty destinations, positioning essence to tap into India’s rapidly growing cosmetics sector.
Founded in 2002, essence is sold in around 90 countries and is known for its affordable pricing, frequent product innovation, and strong cruelty-free stance. The brand updates nearly half its product range twice a year and frequently launches trend-driven limited editions. More than 80% of essence products are manufactured in Europe, enhancing its appeal among value-conscious yet quality-seeking consumers.
essence’s commitment to vegan formulations, animal-friendly development, and sustainable packaging is expected to resonate with India’s expanding base of ethically minded beauty shoppers.
The tie-up aligns with Reliance Retail’s strategy to bring leading global beauty brands to India as it continues to strengthen its position in the country’s booming beauty and personal care market.
This article was originally published by the Franchiseindia.com. To read the full version, visit here 
