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Danish eyewear brand Ørgreen Optics has formally entered the Indian market, introducing its minimalist Scandinavian design philosophy through a strategic partnership with ZEISS India. The Copenhagen-based company, known for its clean aesthetics and meticulous colour craftsmanship, aims to strengthen its presence in the Asia-Pacific region after establishing strong footholds in Europe and North America.
Founder and CEO Henrik Ørgreen said the move follows several years of evaluation. With a premium price structure and niche positioning, the brand waited for the right market conditions before making its debut. “Entering India is a long-term decision. With a premium product comes a premium price, so we needed to be sure the market was ready” he said. He emphasised that the company prioritises long-term distributor partnerships globally, making ZEISS India a strategic fit.
The collaboration with ZEISS was finalised after more than a year of discussions. According to Ørgreen, the Indian market now mirrors other regions where luxury interest has risen and consumers are increasingly shifting toward designer-led brands. “We saw strong synergies with ZEISS and with a long-term rollout strategy, the timing felt right” he said.
Ørgreen will position itself firmly in the designer eyewear segment in India. Its collections, produced largely in Japan, will be priced between ₹25,000 and ₹45,000, covering acetate, stainless steel, titanium and 3D-printed frames. The company relies on design quality rather than large-scale marketing spends to build recognition.
Known for combining Danish minimalism with bold colour palettes, Ørgreen believes its aesthetic will resonate with Indian consumers seeking distinctive, craftsmanship-led eyewear. The brand is also introducing its new global collection in India, featuring more expressive colours aimed at a younger audience.
Ørgreen said the company remains open to adapting future collections based on market response but will stay rooted in its design-first identity.
This article was originally published by the Franchiseindia.com. To read the full version, visit here 
