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Tata Motors Passenger Vehicles Ltd has announced a new partnership with Red Bull India to showcase its electric vehicles in adventurous challenges and stunts. The collaboration was officially unveiled on November 28, 2025.
The first project features Tata’s electric SUV, Harrier.ev, which will be tested in extreme off-road conditions alongside Lebanese rally driver Abdo "Dado" Feghali, who holds the Guinness World Record for the longest drift. The upcoming video will highlight the SUV’s torque delivery and engineering excellence.
Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility, stated that the partnership reflects the shared passion of both brands for innovation, performance, and pushing limits. He added that it offers an opportunity to demonstrate Tata’s technology and design in adventurous and high-performance environments.
Feghali, who previously tested the Harrier.ev in the Elephant Rock challenge, praised the SUV’s performance in challenging terrains, calling it a new benchmark for electric SUVs in India.
Both companies indicated that this is the beginning of a long-term collaboration, with more challenging projects planned in the future.
