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In line with its strategic expansion into viable emerging markets, Thomas Cook (India) Limited, India’s leading omnichannel forex services company, has enhanced its network with the opening of its first outlet in the city of Varanasi. This newly launched outlet broadens the Company’s access to 5 forex outlets across the state of Uttar Pradesh.
Strategically located in Nadesar, the store offers strong city-centric accessibility positioned to serve both local customers and the significant inflow of inbound and NRI travellers visiting the spiritual capital. Varanasi sees a high volume of foreign tourists, especially during the winter season, and the new outlet aims to support them with its comprehensive forex services and an exclusive inaugural offer of zero transaction fees.
In addition, the store will cater to a wide consumer base across Varanasi and nearby cities such as Bhadohi and Jaunpur, creating a strong catchment for Thomas Cook India’s Foreign Exchange business. Key customer segments include Varanasi’s large student population travelling overseas, holidaymakers, and foreign nationals seeking currency exchange.
The Consumer-centric Product-Service portfolio, available at the outlet includes:
- Currency: 26 global destination currencies
- Overseas Remittances - Thomas Cook Forex’s Send Money Abroad covering over 120 countries
- Prepaid Travel Cards in partnership with Mastercard and Visa:
o Holidays: Borderless Travel - prepaid multi-currency card with 12 global currencies
o Business Travel: FX Enterprise card - India’s first Eco-Friendly Forex prepaid card
o Thomas Cook One Currency Card: India’s first prepaid card with zero cross currency conversion fees
Digital Services - Easy ways to Book for the evolving on-the-move consumer
Overseas Education Forexfor Varanasi’s strong student segment: transfer of university/tuition fees, living expenses; discounted air fares, excess baggage; insurance and foreign exchange products like the Study Buddy Card
Thomas Cook Foreign Exchange - India ka Forex Specialist: The business’ omnichannel model today serves over 1 million customers annually, via its website, FX Now app, call centre 1800-2099-100, and 125+ Forex stores located across 69, metros and tier 2-4 cities/towns pan India. The Company’s Ghar pe Forex commitment of doorstep delivery in 2 hours, serves as a strong reassurance with a smooth and swift last mile delivery.
Our new outlet is designed as a one-stop forex hub, offering convenient access to trusted and seamless foreign exchange solutions right in the heart of the city. We’re excited to bring our full range of innovative solutions, including our Borderless Travel, Study Buddy Cards, and mobile-first forex services, to serve our customers in the region. This expansion reflects our commitment to ensuring access to our seamless, secure forex services – beyond metro cities, meeting the needs of a rapidly evolving India.”
This article was originally published by the Franchiseindia.com. To read the full version, visit here 
