Vietnam’s Three O’ Clock Café Makes Grand Entry into Gurugram with Three Outlets

Vietnamese coffee culture has arrived in Gurugram as Three O’ Clock Café opens three new outlets, offering a thoughtfully curated menu inspired by Vietnam’s rich coffee traditions. The cafés launched simultaneously at AIPL Joy Central, Elan Epic Mall, and AIPL Business Club, aiming to become a new favourite for coffee lovers and culture enthusiasts in the city.

Blending authentic Vietnamese flavours with modern design, Three O’ Clock Café promises more than just coffee it’s an experience. Signature offerings include Vietnamese brewed coffee, creamy egg coffee, coconut coffee and cold brews, all crafted with premium beans sourced from Vietnam’s top estates. Each cup celebrates the slow-brewed charm of Vietnamese coffee, reimagined for the modern Indian palate.

Speaking at the launch, Bui Trung Thuong, Trade Counsellor at the Embassy of Vietnam in India, said, “Food and coffee are among the most heartfelt ways to bring people together. We are delighted to see Vietnam’s beloved coffee culture find a home in India through Three O’ Clock Café.”

Phi Van Nguyen, Chairwoman of Vietnam Franchising & Licensing Network and Co-Founder of Three O’ Clock, added, “This café is an invitation to pause, connect, and savour the moment, the way people do every day at 3 PM in Vietnam.”

Beyond coffee, the cafés serve artisanal teas, fresh bakes, bánh mì sandwiches, baos, and indulgent desserts, all set within warm, pastel-hued interiors designed for casual catch-ups, solo breaks, or work-from-café sessions.

Gaurav Marya, Chairman of Franchise India, said, “Three O’ Clock’s launch celebrates slow living, authentic flavours, and meaningful conversations, infused with a modern Indian touch.”

Poonam Bajaj, CEO of Inner Bean Coffee Pvt. Ltd., noted, “Urban Indian consumers are seeking experiences that go beyond the usual cup of coffee. Three O’ Clock Café offers something fresh, soulful, and deeply rooted in authentic taste.”

The launch reflects the growing global popularity of Vietnamese coffee, as well as India’s expanding café market, which grew 12.7% over the past year to 5,339 branded outlets. With rising urbanization and evolving lifestyles, demand for specialty coffees and immersive café experiences continues to soar.