Archana Vohra leads Facebook's mandate of enabling, growing, and scaling entrepreneurs and digital businesses in India. Passionate about unleashing the potential of SMBs, she is committed to empowering them at scale to drive socio-economic growth. Archana joined Facebook in January 2019 from Amazon, where she worked as Director, Seller Enablement leading non-linear sales, seller marketing, data quality, business intelligence, and the service provider network. Archana has two decades of experience in creating, building, and monetizing web and mobile products across COO roles at NDTV Convergence and Times Internet Limited. She has also actively led diversity initiatives at Amazon.