The young, modern Indian consumer is seeking to simplify the kitchen. And there is a dearth of serious solutions to address the need. Much of the action in the food space has been targeted at the dinner table rather than at the kitchen and the cooking. This led to the birth of Fingerlix, a Fresh Food brand designed to help simplify everyday cooking.
An alumnus of IIM Bangalore, Bharambe has made it his mission to find a viable solution to deliver a broad range of fresh food solutions to the Indian consumers. Already present across seven cities, Fingerlix has seen a very strong traction that led to a Series A funding from Zephyr Peacock and Accel. Bharambe comes with a deep experience in the consumer space, having led the Women’s Health & Wound-care businesses at Johnson & Johnson for a decade before playing a pivotal role in developing business strategies for some of the leading consumer brands.