Nimish Raut is a seasoned sports marketing professional with an extensive background in both
traditional sports and esports. With an MBA in Operations and Strategy from Middlesex
University, he has spent over a decade shaping the sports and gaming landscape in India and
beyond.
Nimish’s journey began in traditional sports, where he played a pivotal role in marketing
and
strategic initiatives. As the Country Head of Sports and Events at Red Bull India, he
spearheaded
innovative projects like Red Bull Kite Fight, Red Bull Tashan, and Red Bull Jod Ke Tod,
successfully localizing global brand campaigns for the Indian market.
His expertise in sports marketing led him to Star TV Network, where he focused on developing
new sports properties for StarSports and Hotstar. He was instrumental in exploring esports
integration while working on major sporting leagues, including the ICC World Cups, Indian
Premier League, Hockey India League, World Series Hockey, and English Premier League.
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