Nupur Srivastava is a distinguished media, brand, and digital business leader with 25+ years of experience shaping India’s entertainment and consumer-tech ecosystem. At JetSynthesys, she leads growth strategy across video gaming, esports, digital entertainment, and new-age IPs—playing a pivotal role in expanding the company’s footprint across high-potential digital categories. Her previous leadership roles at SonyLIV and her 17-year journey at Viacom18 saw her drive monetization, strategic partnerships, and the creation of some of India’s most influential youth, kids, and pop-culture IPs across MTV, Vh1, Nickelodeon, Comedy Central, and more. Nupur has consistently delivered innovative brand collaborations and pioneered engaging fan, creator, and Web3-led experiences for modern consumers
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