51
/
2
Min Read
Sorin Investments, an early-stage venture capital firm led INR 30 crore (USD 3.1 million) funding round to an emerging AI startup Kily, which builds autonomous AI agents for consumer brands operating across e-commerce and quick commerce platforms. Kily plans to use the fresh capital to strengthen its product capabilities, expand its go-to-market efforts and accelerate adoption among large consumer brands across India.
Kily, a Bengaluru-based company was founded in 2025 by Sankalp Mehrotra, Anurag Singh and Sharad Chitlangia. Kily develops agentic AI systems that automate commerce operations for brands by managing pricing, advertising, inventory and marketplace decisions across platforms such as Amazon, Flipkart, Blinkit, Zepto and Swiggy Instamart.
According to Kily, AI agents continuously analyse marketplace signals alongside a brand’s business context to execute workflows aimed at improving growth, profitability and operational efficiency.
The startup has already partnered with consumer brands including ITC, as enterprises increasingly look to adopt AI systems capable of autonomous execution rather than merely providing recommendations.
Subeer Monga, Partner at Sorin Investments, said, “Enterprise software is shifting from systems that assist human decision-making to those that can execute decisions autonomously. He added that Kily’s founders with experience at companies including Flipkart, Affle and Amazon, are building an AI-native execution layer that could define a new category of enterprise software for digital commerce.”
Kily co-founder and CEO Sankalp Mehrotra said, “Brands and online sellers now need to make thousands of marketplace decisions every day, making autonomous commerce management increasingly important.” He added that the company aims to help brands execute faster, make better decisions and scale profitably.
This article was originally
published by the 
