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Aman Gupta, co-founder of boAt, has raised INR 100 crore in seed funding for his new venture, Off Beat. The round was led by Bessemer Venture Partners.
Off Beat, described as a content and creator-led venture, is expected to leverage technology and AI, though detailed business plans remain undisclosed.
Announcing the fundraise, Gupta highlighted the importance of strategic partnerships. “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that’s where the future lies,” he said.
He added, “I didn’t raise capital because I needed the cheque. I raised it because Bessemer brings speed, credibility, network, and strategic support that money alone cannot buy.”
Anant Vidur Puri, Partner at Bessemer, said, “We back founders who see around corners. Aman is applying his experience to a market being reshaped by AI and new consumer expectations.”
The fundraise, completed within a month of the venture’s launch, signals strong investor confidence in Gupta’s execution capabilities. It also marks his second entrepreneurial stint after boAt, which crossed INR 3,000 crore in revenue while achieving profitability.
The development comes as Gupta transitions from his operating role at boAt. He has also invested in over 100 startups, reflecting a broader shift toward new-age ventures and creator-driven businesses.
Industry observers note that the move aligns with a growing trend of founders building personal brand-led platforms beyond their core companies. The intersection of content, community, and technology is increasingly attracting venture capital in India’s startup ecosystem. Off Beat’s progress will be watched in the months ahead.
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