AYRA Ventures Invests in Khetika to Support Growth in Clean-Label Foods

Mumbai-based clean-label food brand Khetika has raised an undisclosed amount in funding from AYRA Ventures with participation from existing investors NSFO and Anicut Capital. The investment is aimed at helping the company expand its product portfolio and scale operations in India and overseas markets.

The funding will support Khetika’s growth across key categories such as fresh batters, spices and healthy snacks. The brand plans to increase its focus on R&D to strengthen its clean-label offerings, which emphasise preservative-free and toxin-free food products made using traditional techniques.

Founded by Prithwi Singh, Darshan Krishnamurthy and Raghuveer Allada, Khetika has positioned itself as a fast-growing player in India’s clean food segment. The company focuses on stone-ground processing and sourcing ingredients from single-origin farms. Its product range includes dosa batters, spices, dry fruits and makhana-based snacks.

Over the past year, Khetika has reported a significant rise in business, doubling its revenue while expanding its presence across multiple categories. In the spices category, the company introduced a toxin-free, stone-ground range to address concerns around adulteration.

A key part of Khetika’s supply chain is its farmer sourcing platform, Khetika SAATHI, which focuses on sustainable agriculture and traceability. The initiative works directly with farmers, providing training and building a transparent farm-to-food network to ensure product quality and consistency.

Co-founder and CEO Prithwi Singh said, “Our vision is to bring clean and healthy food to every Indian household. Over the past few years, we have built a strong farmer network, robust product development capabilities and a scalable omnichannel presence.”

He added, “This new round will help deepen our sourcing base, accelerate clean-label R&D, strengthen our presence across fresh, spices, and healthy snacking, and expand into new markets. AYRA Ventures brings deep consumer brand expertise and we believe this partnership will fast-track our next phase of growth.”

AYRA Ventures, founded by Samina Hamied, focuses on investing in purpose-driven businesses and supporting founders in building long-term, sustainable brands.