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German luxury carmaker BMW India expects electric vehicles (EVs) to account for more than 30% of its total sales in the second half of 2026. According to BMW India President and CEO Hardeep Singh Brar, demand for electric vehicles is rising rapidly in the luxury car segment, and EVs could account for more than 40% of the company sales next year.
EVs accounted for 26% of BMW India sales in the first half of 2026, up from 21% a year earlier. Between January and June 2026, the company sold 2,359 electric vehicles, registering a 78% year-on-year growth.
Brar said electric vehicles are increasingly becoming the preferred choice among customers in the luxury segment. He expects EV penetration in BMW India sales to cross 30% in the second half of the year and potentially exceed 40% next year. He added that rising demand for EVs is also one of the key reasons behind the company’s efforts to increase localisation of its electric vehicle models in India.
The growing share of EVs is also impacting demand for petrol and diesel vehicles. According to Brar, diesel’s share in BMW India’s sales declined by 3 percentage points in the first half of 2026, while petrol’s share fell by 2 percentage points. During the same period, the share of EVs increased by 5 percentage points.
BMW India currently does not have hybrid vehicles in its portfolio. The company believes that with electric vehicle adoption increasing rapidly, there is limited need to introduce hybrid powertrains in its current lineup.
BMW is also expanding local production of electric vehicles in India. The BMW iX1, i5 and i7 are currently manufactured locally. Brar said the rapid growth in EV demand is a key factor encouraging the company to increase localisation of its electric vehicle portfolio.
BMW India also reported strong performance in the luxury car market during the first half of 2026. According to Vahan data, BMW registered 10,043 vehicles, including MINI, compared with 9,472 units registered by Mercedes-Benz. BMW’s registrations grew 15% year-on-year, compared with around 4% growth for the overall luxury car market, giving the company a segment share of around 38%.
Electric vehicles are also gaining a larger share in BMW flagship luxury sedan segment. According to Brar, electric versions accounted for around 60% of 7 Series sales, while petrol-powered versions accounted for the remaining 40%.
BMW India is targeting total sales of more than 20,000 units in 2026. With EV demand continuing to increase in the luxury segment, electric vehicles are expected to play a key role in the company’s future portfolio and localisation strategy.
