Brandman Retail Announces Devendra Singh Negi as Chief Executive Officer

Following its recent NSE listing, Brandman Retail has appointed Devendra Singh Negi as its Chief Executive Officer, as the company gears up for its next phase of growth.

In this role, Negi will lead the overall business strategy, focusing on enhancing operational efficiency, deepening brand partnerships, and expanding the company’s footprint across both retail and digital channels.

He brings over 28 years of experience spanning retail, e-commerce, and quick commerce, having held leadership roles at organisations such as Tata Cliq, Reliance Retail, Reebok, Nike, and Lotto, where he managed large-scale operations and end-to-end business functions.

During his tenure at Tata Cliq, he was part of the founding team and spent over a decade building and scaling key categories such as footwear, sports and fitness equipment, travel, handbags, and accessories across multiple price segments. He also played an instrumental role in introducing HOKA to the Indian market, contributing to the development of omnichannel and digital-first retail frameworks.

Commenting on the appointment, Arun Malhotra, Founder and Director, Brandman Retail, said, “We are pleased to welcome Devendra Singh Negi as CEO. His strong experience in building and scaling retail businesses, along with his ability to drive execution across complex ecosystems, will be key as we expand our presence across channels and strengthen Brandman Retail’s growth journey.”