Licious Opens Largest Flagship Store in HSR Layout, Bengaluru

Licious has announced the launch of its flagship retail store in HSR Layout. Spread across nearly 2,000 sq. ft., the outlet is the brand’s largest meat destination in the city, created to offer a premium, end-to-end experience for walk-in customers while also serving as a high-efficiency fulfilment hub for nearby areas.

Situated at Sri Sai Arcade on 24th Main Road, the launch marks a key milestone in Licious’ offline expansion journey, integrating its capabilities in sourcing, product innovation, and customer experience within a single format. The store combines in-person discovery with the convenience of online ordering, enabling deliveries within 15 minutes across the HSR neighbourhood. This hybrid model highlights the brand’s focus on building a seamless, high-efficiency omnichannel retail ecosystem.

“At Licious, we are constantly reimagining how consumers experience meat and seafood. With this flagship store, we are bringing the complete Licious experience closer to our customers by combining a premium in-store environment with the speed and reliability of our online platform. This launch reflects our broader vision of building modern meat and seafood destinations that are rooted in trust, innovation, and customer-centricity”, said R Chandramohan, Senior Vice President - Offline Business, Licious.

The flagship outlet has been carefully crafted to present Licious’ widest assortment in a modern, well-structured setting. The store houses an extensive portfolio of over 100 SKUs, spanning fresh chicken, mutton, and a broad variety of freshwater and seawater fish. It also offers a diverse selection of ready-to-cook and ready-to-eat products such as momos, kebabs, crispies, and more. The assortment has been thoughtfully curated to cater to the diverse preferences of the HSR Layout community, addressing multiple cuisines, cultures, and household needs, and positioning the outlet as a comprehensive one-stop destination for meat and seafood.

Freshness, quality, and hygiene remain at the core of the brand’s promise. All products are maintained in fresh and chilled conditions to ensure consistent taste and superior quality. The company continues to adhere to responsible and sustainable sourcing practices, upholding the stringent standards that define its ecosystem.

The in-store experience is further enhanced by international-standard visual merchandising, creating a clean, contemporary, and premium retail environment. Customers can also seek assistance from trained Meat Experts, who help with product selection and offer customised cuts suited to specific dishes and cooking requirements.

With the launch of its flagship store in HSR Layout, Licious is further elevating meat and seafood retail in India, setting new benchmarks in quality, convenience, and overall customer experience. The brand has also recently expanded its ready-to-cook portfolio with the introduction of momos, aligning with evolving consumer preferences.