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Chinese automaker BYD is preparing to launch its luxury electric vehicle brand Denza in India. The company is expected to introduce two all-electric models under the Denza brand the Z9 GT fastback and D9 luxury MPV. Denza will be positioned above BYD’s existing portfolio in India, with models priced at more than ₹80 lakh expected to target the premium luxury segment.
The Denza Z9 GT is a high-performance four-door electric fastback positioned to compete with luxury performance cars such as the Porsche Taycan. According to reports, the model is equipped with three electric motors producing a combined 1,156 hp. Despite weighing around 2.9 tonnes, the car can reportedly accelerate from 0 to 100 kmph in just 2.7 seconds, while its top speed is 270 kmph.
The Z9 GT features a 122.5 kWh Blade Battery with a claimed range of around 600 kilometres. Its 1,500 kW flash ultra-fast charging technology is claimed to charge the battery from 10% to 97% in just nine minutes. The car also gets rear-wheel steering and a Crab-crawl function. Its expected price in India could range between ₹1.2 crore and ₹1.5 crore.
The second model, the Denza D9, is a premium seven-seater electric MPV that will compete with models such as the Toyota Vellfire, Lexus LM and MG M9. It gets a front-wheel-drive setup with 313 hp of power and a 103 kWh Blade Battery, offering a claimed range of around 520 kilometres. Its 2+2+3 seating layout features second-row captain seats with massage, heating, ventilation, leg rests and fold-out tables. The model could be priced at around ₹80 lakh in India.
BYD is preparing to position Denza as a separate premium brand in India, distinct from its existing portfolio. Amid regulatory restrictions related to fresh local manufacturing investments, the company could use CBU imports as part of its strategy to expand in India’s luxury EV segment. Denza is expected to have exclusive premium showrooms, with the brand likely to initially focus on major markets such as Delhi-NCR and Mumbai.
