Carvel Accelerates India Growth with DLF Promenade Store Launch

The iconic soft-serve brand is strengthening its presence in Delhi-NCR as it advances toward its goal of 100 stores across India.

America’s beloved soft-serve pioneer Carvel, known as the “Inventors of Soft Serve,” continues its expansion in India with the launch of a new outlet at DLF Promenade. The opening marks the brand’s third location in Delhi, further strengthening its footprint in the capital.

Spread across 200 sq. ft., the new store joins Carvel’s existing outlets at Connaught Place and Elan Miracle Mall, reinforcing the brand’s growing momentum in the Delhi-NCR market.

Founded in 1934 by Tom Carvel, the brand brings more than 90 years of soft serve expertise built on nostalgia, celebration, and togetherness. Recognised as the inventor of soft serve ice cream, the brand has created a global legacy centred on indulgence that is rich, thick, and never watered down, while presenting timeless classics with a contemporary touch.

With this expansion, Carvel “From the Inventors of Soft Serve” continues to introduce Indian consumers to its iconic global favourites including Flying Saucers, Shakes, Carvelanches, and Dashers, along with India first creations such as the Banoffee Pie Dasher, Indian Filter Coffee Dasher, Caramel Bliss Carvelanche, Paris Sandwich, Matcha Dip Soft Serve, and Strawberry Cheesecake Sundae, thoughtfully crafted to combine global comfort with local flavour nostalgia.

Designed as a vibrant grab and go destination, the new store at DLF Promenade caters to shoppers, families, and young consumers looking for quick and indulgent dessert treats.

Carvel, known for the tagline “From the Inventors of Soft Serve,” entered the Indian market in August 2025 in partnership with Unify Foodworks, a modern Indian food and beverage franchising company focused on introducing global brands to the country through culturally relevant adaptations and strong operational frameworks.

Steven Yang, Senior Vice President, APAC at GoTo Foods, said, “Seeing the response to Carvel-’From the Inventors of Soft Serve’—in India has been incredibly encouraging. With the opening at DLF Promenade, we are deepening our presence in one of Delhi’s most vibrant retail destinations and bringing our signature soft serve experience closer to consumers who are looking for indulgent yet familiar dessert moments.”

Sumer Sethi, Founder of Unify Foodworks, added, “Our expansion into DLF Promenade marks an important step in Carvel’s India journey. Delhi has embraced the brand’s mix of nostalgia and innovation, and this new location allows us to engage with a wider, experience-driven audience while continuing to introduce flavours that feel both global and distinctly local.”

With its expanding network of stores, Carvel, known for the tagline “From the Inventors of Soft Serve,” is steadily positioning itself as a go to dessert destination. The brand offers a distinctive mix of global comfort classics and India inspired creations, and plans to grow to 100 stores across the country over the next few years.