Devesh Sachdev Invests $5 Million in GLAAS, Joins as Co-founder & MD to Scale Embedded Credit Platform

Sachdev, a seasoned entrepreneur in financial services and Founder of Fusion Finance Limited which he scaled from a startup to a successful IPO in 2022 will now lead GLAAS’ next phase of growth as it builds a scalable, platform-led credit infrastructure for India’s digital MSME ecosystem.

The move signals GLAAS’ intent to capture a significant share of the fast-emerging embedded credit opportunity in India, as MSME lending shifts from traditional models to platform-led distribution. Embedded credit is expected to contribute nearly 25% of MSME lending by 2030.

With rapid digitisation of India’s MSME ecosystem, credit is no longer a separate journey but is becoming increasingly embedded within the platforms where businesses operate. As commerce continues to digitise and ecosystems become the primary interface for MSMEs, GLAAS is positioning itself to become the underlying credit layer powering this shift at scale.

“MSME lending is at an inflection point. As businesses increasingly move online, credit will be delivered where transactions happen in a form which meets evolving working capital needs of MSMEs and well within platforms. At GLAAS, we see this as a long-term structural opportunity and are building a comprehensive, asset-light credit infrastructure to lead this transition - while also scaling our own lending book in a calibrated manner alongside our partners” said Devesh Sachdev, Co-founder & Managing Director, GLAAS.

With the latest fundraise and leadership expansion, GLAAS is focused on strengthening the balance sheet of its in-house NBFC, Gromor Finance, further expanding its co-lending partner ecosystem and scaling its presence across high-growth digital platforms.

Welcoming Devesh Sachdev, Shailesh Dixit, Co-founder, GLAAS said, “We have been demonstrating GLAAS as the key infrastructure backbone for MSME credit in a platform-led world. The scale of this opportunity is massive and we are excited to have Devesh joining us in this journey. With his experience in building and scaling lending businesses, we are well-positioned now to accelerate growth and establish GLAAS as a category-defining player in embedded credit.”

GLAAS has disbursed more than ₹1,200 crore in loans to date. The platform enables digital ecosystems including e-commerce, payments and supply chain platforms to offer real-time, contextual credit to MSMEs. By leveraging transaction data and API-led integrations, GLAAS enables instant underwriting, seamless disbursals and automated repayments, transforming credit into a continuous and embedded experience within commerce.

The company is seeing strong adoption across digital platforms with a growing pipeline of partnerships and increasing demand for embedded working capital solutions.