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The investment will enable the company to expand product development, strengthen its engineering and go-to-market teams, and scale globally as it reimagines how games understand and engage players.
Founded in 2025 by Aashbir Bhatia, Ashwin Ramakrishnan and Jagveer Gandhi, Game State Labs is building the data-plane of intelligence for the global gaming industry. Its technology enables gaming studios to develop a deeper understanding of player behaviour with minimal effort. Game State Labs also uses this data-plane to provide accurate predictive analytics and deliver hyper-personalization use cases that adapt to each individual player.
Most analytics systems in gaming today treat player behaviour like clicks on a website, capturing surface-level metrics but missing the complex in-game states that define player intent. Game State Labs addresses this by capturing every in-game event with the full player state, processing millions of data points per second, and making them instantly usable by AI models. The result is a continuously learning system that adapts to players in real time.
“Our vision is to help gaming studios maximise the value of their first-party data,” said Aashbir Bhatia, co-founder of Game State Labs. “Game studios have always collected first-party data but the technology to utilise that data has been sub-optimal. We are changing that. By allowing AI to understand both player actions and player state, we are helping studios build systems that increase lifetime value and return on ad spend. We are starting with three product offerings, namely faster and deeper insights, predictive analytics, and hyper-personalization.”
Hyper-personalization uses real-time player data and long-term behavioural profiles to power dynamic experiences such as adaptive difficulty, interstitial cooldowns, dynamic bid-floor pricing for ads, and smart in-app-purchase bundles.
Together these enable a new standard for LiveOps and game personalization that feels natural to players and effortless for developers. Karthik Prabhakar, Managing Partner at PeerCapital, said that Game State Labs represents the next leap in how studios use data. “The team is solving one of gaming’s most persistent challenges with remarkable clarity. Their approach to contextual AI and data infrastructure is both technically ambitious and commercially grounded. We believe they can redefine how the industry thinks about personalization and player intelligence.”
Siddhartha Ahluwalia, Managing Partner at Neon Fund, said, “The gaming industry is entering a stage where data infrastructure will define competitiveness. Game State Labs has built an elegant way to translate player behaviour into measurable outcomes for studios. Their product sits at the intersection of AI, data, and user experience, and that is a space we understand deeply at Neon Fund.”
Game State Labs is currently working with early partner studios to deploy its platform across live games. The company plans to strengthen integrations with leading game engines, expand into new markets, and deepen its AI capabilities over the coming year. With the global games technology market projected to surpass US $80 billion by 2030, Game State Labs is positioning itself at the centre of a shift where game studios move away from the guesswork of cohort-based optimisation and move to precise and player-centric fine-tuning.
About Game State Labs
Game State Labs provides AI infrastructure and products for the gaming industry. Its proprietary data-plane and AI systems help studios transform raw player data into actionable insights, accurate predictive analytics, and real-time personalization. Founded in 2025 and headquartered in Bangalore, the company works with global game developers to build adaptive, data-aware gaming experiences.
About PeerCapital
PeerCapital is a seed-stage venture capital firm that backs high-conviction founders building category-defining companies in India. The Fund partners closely with founders at the seed stage , combining operational depth, sector expertise, and long-term commitment to help them build enduring businesses. PeerCapital invests across two themes Tech enablers of the digital consumer story in India and Applied AI across consumer/gaming, fintech, healthcare, enterprise , with a focus on innovation that transforms how industries operate and consumers engage with technology. For more information, visit www.peercapital.in
About Neon Fund
Neon Fund is an early-stage venture capital firm focused on Enterprise software and AI startups. Neon backs ambitious founders building startups in the India-US corridor. The firm provides founders with access to AI playbooks, go-to-market support, customer introductions, and brand-building resources. Founded by entrepreneur-investor Siddhartha Ahluwalia and Nansi Mishra, Neon Fund has invested in more than 60 Enterprise AI companies and works with its portfolio to scale rapidly from zero to $10M ARR.
