Heads Up For Tails Nears $25 Mn Series B as Revenue Touches ₹400 Cr

Premium pet care brand Heads Up For Tails (HUFT) is close to closing a $25 million Series B funding round, marking a significant milestone in its growth journey. The round is being led by Nilesh Ved, founder and chairman of Apparel Group India, along with the Indian arm of Dubai-based retail giant Apparel Group, according to people familiar with the development.

The transaction has reportedly been finalised, with capital expected to be infused over the coming weeks. With this momentum, the Gurugram-based company has reached an annual recurring revenue (ARR) of approximately ₹400 crore, reflecting strong demand across India’s rapidly expanding pet care market.

Sources indicate that the fresh capital will be used to fuel HUFT’s next phase of expansion in Asia. This would mark the company’s third major regional push, following its presence in India its largest market and Singapore.

Founded as a direct-to-consumer premium pet care platform, Heads Up For Tails offers an extensive portfolio spanning pet food, treats, grooming products, accessories and wellness essentials. The company operates through a hybrid model that includes its own digital platform, third-party marketplaces and a growing offline network. Currently, HUFT carries more than 13,000 products across 250-plus brands, operates in over 18 cities, and runs 115 retail stores along with 95 pet spas.

Prior to this round, the company had raised close to $40 million in funding. Its largest raise came in 2021, when it secured $37 million in a Series A round led by Peak XV Partners (then Sequoia Capital India) and Verlinvest.

The upcoming fundraise comes amid renewed investor interest in India’s pet care sector, which spans nutrition, healthcare and services. In recent months, Gurugram-based pet healthcare startup Vetic raised nearly $26 million in a Series C round led by Bessemer Venture Partners. Bengaluru-based Supertails is also reported to be in talks to raise $15-20 million, while pet nutrition brand Drools joined India’s unicorn club after global FMCG major Nestlé acquired a minority stake.

With rising pet ownership, premiumisation trends and growing willingness among Indian consumers to spend on animal wellness, Heads Up For Tails’ latest funding round underscores the sector’s strong growth outlook.