66
/ 2
Min Read
Honasa Consumer Ltd, which owns FMCG brands such as Mamaearth and The Derma Co, on Thursday said it will acquire BTM Ventures at an enterprise value of ₹195 crore to enter the fast-growing men's personal care market.
BTM Ventures, the company that owns Reginald Men, was founded in August 2022 by Trisha Reddy Talasani and offers a curated range of men’s products across personal care, especially sunscreen and serums. In the last 12-month period (Nov ’24–Oct ’25), the brand recorded over ₹70 crore in topline revenue with nearly 25% EBITDA, the companies said in a joint statement.
“As part of the transaction, Honasa will acquire a 95% stake via a secondary purchase at an enterprise value of ₹195 crore, subject to closing adjustments. The remaining 5% will be acquired after 12 months based on pre-agreed valuation criteria,” the statement said.
Commenting on the acquisition, Honasa Consumer Co-founder & CEO Varun Alagh said it further strengthens the company’s position in India’s beauty and personal care landscape.
“The men’s personal care category is evolving rapidly, and Reginald Men’s deep insight into this segment, especially its nuanced understanding of what today’s male consumers seek, makes them a strong strategic fit for us,” he added.
This article was originally published by the Franchiseindia.com. To read the full version, visit here 
