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Delhi-based ethnic wear startup House of Chikankari has raised INR 25 crore in a Series A funding round led by Cap Alpha Ventures, formerly known as Client Associates Alternate Fund (CAAF). The funding marks a new phase of growth for the women-led brand, which focuses on contemporary chikankari apparel.
The company had earlier secured around USD 639K in funding from LetsVenture and other investors. It also gained wider recognition after being featured on Shark Tank India Season 2 in 2023.
The fresh funds will be used to expand its product range, strengthen its omnichannel presence, and enter offline retail. The startup also plans to improve its working capital efficiency while investing in team expansion and marketing efforts.
Founded in 2020 by Aakriti Rawal and Poonam Rawal, House of Chikankari aims to adapt traditional chikankari embroidery for modern consumers. The brand combines heritage craftsmanship with contemporary designs to create everyday ethnic wear.
The company works with a network of over 10,000 artisans, supporting the preservation of the hand-embroidered craft. Its product offerings include kurtas, sarees, kaftans, tops, shirts and other apparel items.
Operating primarily through a direct-to-consumer model, the startup sells its products via its website and app. It has built a customer base of more than two lakh users and delivers to over 20 countries, including the United States, the United Kingdom and Australia.
House of Chikankari reported over 50 percent growth in FY26 and currently operates at an annual revenue run rate of INR 50 crore. The company also records around nine lakh monthly user sessions across its digital platforms.
It is now aiming for further expansion and increased growth over the next two years.
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