Iconic UK brand NEXT Brings British Fashion to Hyderabad, Expanding India Store Network

NEXT, the UK’s iconic fashion brand, today announced the launch of its second Exclusive Brand Store (EBO) in India, located at Lakeshore Mall, Hyderabad. This opening comes shortly after the brand inaugurated its first Indian store in Pune and marks another significant step in NEXT’s long-term India expansion strategy in collaboration with Myntra Jabong India Pvt. Ltd.

(MJIPL), the B2B wholesale entity of Myntra, and its licensed franchisee partners. As part of its strategic association with NEXT, MJIPL holds the licensed rights to distribute the brand’s range of products in India and extend the brand’s rights to franchisee partners for store operations, while also powering NEXT’s omni-channel strategy in the country. Founded in 1982, NEXT is recognised globally for its contemporary British aesthetic, attention to quality, and accessible pricing, with over 460 stores in the UK, 265 international franchise outlets, and an online presence in 80 countries.

Located at Lakeshore Mall, one of Hyderabad’s newest and largest premium retail destinations, the ~ 10,000 sq. ft. store provides an immersive brand experience and brings NEXT’s globally celebrated fashion selection to an expanding base of style-conscious Indian shoppers. Designed to reflect NEXT’s hallmark British elegance and modernity, the store features the brand’s signature global layout, curated category zones and an inviting shopping environment that offers seamless navigation, promising the latest in-season fashion across men, women and kid’s categories.

Speaking on the launch of the second brand store in India, Venu Nair, Chief of Strategic Partnerships and Omni-channel, Myntra, said, “Hyderabad is a thriving and influential fashion market and expanding here reinforces the strong traction NEXT is building with Indian customers. As the brand deepens its presence across key metros with new stores, our partnership continues to grow and we are focused on bringing globally loved British fashion closer to Indian customers.

Since debuting on the Myntra platform in 2023, NEXT has seen consistent demand and steady traction, underscoring the Indian customer’s affinity for the brand’s signature British design ethos and quality. The launch of the brand’s second exclusive store in India marks an important milestone in building a distinctive offline fashion experience, complementing NEXT’s strong online presence and reinforcing its position as a trusted destination for style-conscious Indian shoppers.