Juicy Couture Expands Indian Footprint with Glamorous New Store in Mumbai

Global fashion label Juicy Couture has strengthened its presence in India with the opening of a new Exclusive Brand Outlet at Skycity Mall in Borivali East, marking another milestone in the brand’s expansion across key metropolitan markets.

Located in one of Mumbai’s prominent retail destinations, the new store brings Juicy Couture’s signature Los Angeles-inspired glamour to the city’s fashion-forward consumers. Designed as an immersive retail space, the outlet reflects the brand’s distinctive identity—combining casual luxury with bold, playful aesthetics that have made Juicy Couture a global style icon.

The Mumbai store features a curated selection of the brand’s latest collections, tailored to the preferences of modern Indian shoppers. Customers can browse Juicy Couture’s iconic velour tracksuits alongside a range of lingerie, handbags, and lifestyle products that embody an aspirational, trend-led wardrobe.

With Mumbai regarded as one of India’s leading fashion and lifestyle hubs, the launch underscores Juicy Couture’s focus on engaging directly with urban, style-conscious audiences. The store aims to deliver a comprehensive brand experience, blending global fashion trends with a retail environment designed to showcase the Juicy Couture lifestyle.

Commenting on the launch, Abhinav Kumar, Co-Founder of Brand Concepts Limited, said the new store represents an important step for the brand in India. “Juicy Couture stands for Californian glamour and confident self-expression. Opening at Skycity Mall allows us to connect closely with Mumbai’s chic and discerning customers through a carefully curated product range that reflects the brand’s spirit,” he said.

The Borivali opening forms part of Juicy Couture’s broader strategy to expand its retail footprint in India, bringing premium international fashion labels to high-growth urban markets. The launch also reinforces Brand Concepts Limited’s position as a key player in India’s fashion and lifestyle retail sector.

As a long-standing partner of Authentic Brands Group, Brand Concepts Limited continues to lead the introduction and growth of Juicy Couture in India, spanning apparel, handbags, accessories, and travel gear for an increasingly aspirational consumer base.