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Known for its glazed doughnuts, Krispy Kreme’s first shop is expected to open in late 2026.
The expansion marks a significant milestone as the Company continues to grow globally through its capital-light franchise model.
“We’re thrilled to bring Krispy Kreme’s delicious, fresh doughnuts to the Netherlands. Partnering with Jafa Holding BV, an experienced operator with deep knowledge of the local market, expands our European presence and reinforces our commitment to sustainable, profitable growth through our capital-light franchise model,” said Krispy Kreme CEO Josh Charlesworth.
The first Netherlands Hot Light Theater Shop will feature the brand’s iconic Hot Light experience and serve as both a retail location and a production hub, anchoring a broader phased expansion across the country.
The Company expects approximately 30 locations to open over the next five years.
Looking ahead, the Company expects to open at least 100 shops globally and three to four new international markets this year, including the Netherlands, as it continues to work with experienced franchise operators to bring the joy that is Krispy Kreme to more people in more places around the world.
Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers and a rapidly growing digital business.
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