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Limelight Lab Grown Diamonds has outlined plans to launch 25 new stores in the first quarter of FY26 across metro cities and fast-growing Tier II markets, expanding its total retail network to over 85 outlets nationwide.
This move represents a key milestone in the brand’s growth journey, as it deepens its presence in the lab-grown diamond jewellery segment while tapping into emerging markets.
Commenting on the development, Pooja Madhavan, Founder & MD, said, "When we started Limelight, our vision was not just to build a brand, but to create an entirely new category in India. Today, seeing lab grown diamonds being embraced across metros and Tier 2 markets alike are incredibly rewarding. Launching 25 stores at the very start of the financial year is a strong signal of this shift. As pioneers, we are not just expanding retail we are shaping consumer mindsets towards smarter, more sustainable luxury. Our journey to 200 stores is not just about scale, but about making this new-age choice accessible to every modern Indian."
The company stated that its expansion strategy is centred on strengthening its presence in high-potential markets, backed by robust merchandising, supply chain capabilities, and financial planning.
Karamjyot Singh Chawla, Director – Retail Expansion, added, "Our expansion strategy is sharply focused on building depth across high-potential markets, not just breadth. Every new store is a step towards creating a truly national footprint with consistent, premium experiences. Supporting this scale is a strong backbone across merchandising, supply chain, and financial discipline ensuring that growth is both agile and sustainable.”
Nirav Bhatt, Co-founder & Director – Inventory & Merchandise, said, "As demand for lab grown diamonds accelerates, our focus is on ensuring agility in inventory and relevance in design. We are building a supply and merchandising engine that is as modern as the category itself."
Kalpan Dalal, Co-founder & Director – Production & Finance, added, "Scaling to 200 stores requires a strong backbone of efficient production and financial discipline. Our approach ensures that rapid growth is supported by operational excellence and long-term sustainability."
Backing its growth plans is a robust omnichannel approach, along with franchise partnerships and ongoing investments in design innovation and consumer education. The brand is aiming to reach 200 stores by 2027 as it continues to scale its footprint across India.
