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Maruti Suzuki India Limited has concluded the second edition of DesignXathon 2026, its automotive design competition aimed at encouraging young talent and promoting innovation in vehicle design.
The competition witnessed participation from more than 450 students representing over 70 design institutes across India and overseas. Participants were challenged to envision an iconic vehicle that Gen Z and Gen Alpha would aspire to own in 2036.
Top 10 Teams Present Vehicle Prototypes
Following multiple rounds of evaluation and mentorship by the Maruti Suzuki Design Studio team, the top 10 shortlisted teams presented their concepts through 1:8-scale vehicle prototypes at the grand finale. The event was held at the company’s India Design Studio in Gurugram.
Team IED Torino emerged as the winner of DesignXathon 2026, while teams from the National Institute of Design (NID), Gandhinagar, secured the first and second runner-up positions.
Winners to Receive Cash Prizes and Internships
The top three teams were awarded cash prizes along with six-month internship opportunities at Maruti Suzuki’s India Design Studio. Participants from the teams ranked fourth to tenth will also be considered for internship opportunities following further evaluation.
Company Focuses on Nurturing Young Design Talent
Commenting on the initiative, Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India Limited, said, “Through DesignXathon, we aim to foster open innovation and collaboration, nurture emerging designers and lay the foundation for a strong design ecosystem in India.”
Through DesignXathon, the company aims to provide students with an opportunity to explore future mobility concepts, gain industry exposure and showcase their creative capabilities in automotive design.
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