McDonald’s India- North and East Launches The New Signature Collection Burgers

McDonald’s India- North and East Launches The New Signature Collection Burgers

McDonald’s India- North and East Launches The New Signature Collection Burgers
With this launch, McDonald’s marks its entry into India’s new flavour-flex era, bringing together premium ingredients, rich flavour layers, and an elevated burger experience crafted to be felt, seen, and shared.

McDonald’s India- North and East, operated by Connaught Plaza Restaurants Pvt. Ltd. (CPRL), has launched The New Signature Collection, featuring two indulgent new variants- Cheesy Chicken and Cheesy Mushroom. 

With this launch, McDonald’s marks its entry into India’s new flavour-flex era, bringing together premium ingredients, rich flavour layers, and an elevated burger experience crafted to be felt, seen, and shared.

“With the Signature Collection, we’re turning everyday burgers into something truly indulgent. Built with bold flavours and premium ingredients, these burgers are designed for consumers who want more depth, more richness, and more satisfaction in every bite. By pairing contemporary global flavours with ingredients proudly sourced from India, we are delivering a symphony of flavours to taste buds that make you go ‘Whoa’, while staying true to local preferences,” shared Rajeev Ranjan, Managing Director, McDonald’s India -North and East.

Over the past year, McDonald’s has observed a clear shift in consumer preferences, with more guests seeking burgers that offer depth, richness and a well-crafted experience. Recognising this growing aspiration and the need for accessible yet elevated burger choices, McDonald’s brings back the Signature Collection this year with two indulgent new offerings created for consumers who crave more from every bite. Each burger is built with bold, thoughtfully layered ingredients that burst, melt and crunch together to deliver exceptional mouthfeel and deep, satisfying indulgence. It is a full-body flavour moment, one that truly makes you go ‘Whoa.’

Staying true to McDonald’s “Proudly Indian” commitment, every ingredient, including fresh lettuce, mushrooms, chicken and eggs, is sourced from trusted Indian suppliers. This focus on local sourcing supports farmers and partners across the country while ensuring each burger is crafted with fresh, high-quality ingredients that resonate with Indian taste preferences.

By reintroducing the Signature Collection with two new premium builds, McDonald’s reinforces its commitment to innovation and quality, offering thoughtfully curated, multi-sensorial experiences for every burger lover. 

The Signature Collection is now available at McDonald’s restaurants across North and East India through dine in, takeaway, drive thru and delivery via third party aggregators.

Entrepreneur Blog Source Link This article was originally published by the Restaurantindia.in. To read the full version, visit here Entrepreneur Blog Link
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