281
/
1
Min Read
Ola Electric has launched a nationwide campaign titled #EndICEAge, aimed at accelerating India’s transition from petrol-powered or ICE 2W to electric mobility. The campaign highlights the rising cost and inconvenience of petrol dependency while encouraging riders across the country to adopt EV.
As part of the initiative, the company has introduced limited-period benefits worth over ₹20,000 for customers purchasing a new Ola S1 scooter or Roadster motorcycle. The offer, available until March 16, 2026, includes a ₹10,000 cash discount and an extended 8-year battery warranty valued at up to ₹15,000.
In addition, Ola Electric has launched a social media initiative inviting customers to share their transition from petrol to electric vehicles. Customers who buy an Ola Electric two-wheeler before March 16 can upload their previous month’s petrol bills on social media using the #EndICEAge hashtag. Each day, the company will select three entries and adjust the participants’ petrol expenses against their vehicle purchase payment.
According to a company spokesperson, India has long been dependent on petrol-based mobility, but electric vehicles offer a cleaner, smarter, and more economical alternative. The #EndICEAge campaign aims to accelerate the shift toward electric mobility across the country.
