Shilpa Marodia Takes Charge of Lenovo Marketing Across India & South Asia

Bringing over 18 years of experience across marketing, business growth and digital transformation, Shilpa Marodia joins Lenovo from Amazon India, where she gained experience in brand management, ecommerce and business development.

Lenovo has appointed Shilpa Marodia as Marketing Director for India and South Asia. In her new role, she will lead the brand and marketing strategy for Lenovo’s full-stack portfolio, including PCs and Smart Devices under the Intelligent Devices Group (IDG), Infrastructure Solutions Group (ISG) and Solutions and Services Group (SSG).

Marodia brings over 18 years of experience in brand management, marketing, business transformation, digital, ecommerce and P&L leadership.

“As Lenovo accelerates its transformation into a full-stack technology leader and advances its Hybrid AI vision, marketing has an increasingly important role in connecting our innovation with the needs and aspirations of customers. Across consumer devices, enterprise infrastructure and intelligent solutions, we have an opportunity to create a more unified and distinctive Lenovo experience for our customers and partners,” said Shailendra Katyal, Vice President and Managing Director, Lenovo India. “We are delighted to welcome Shilpa to Lenovo India. Her breadth of experience and strategic perspective will be valuable as we strengthen our brand, deepen customer engagement and further our ambition to be a leader and enabler of intelligent transformation.”

“Lenovo is uniquely positioned at the intersection of personal technology, enterprise infrastructure and intelligent solutions, helping shape how consumers and businesses engage with an increasingly connected and AI-enabled world,” said Bhaskar Choudhuri, Chief Marketing Officer, Lenovo Asia Pacific. “As we continue to advance our Hybrid AI vision, building a consistent, differentiated and trusted brand will be central to our growth ambitions. Shilpa brings a strong combination of strategic brand leadership, customer understanding and experience in driving business transformation across dynamic markets. We are delighted to welcome her to Lenovo India and the Asia Pacific marketing leadership team. I would also like to thank Chandrika Jain for her outstanding contribution and leadership over the past four years and wish her every success in her new role.”

Marodia’s professional journey includes a leadership stint at Amazon India, where she handled responsibilities across marketing, business growth, product innovation and cross-functional transformation.

Earlier, she held category and portfolio leadership roles at Tata Consumer Products, portfolio leadership positions at Procter & Gamble and brand management roles at Hindustan Unilever. Her experience at Unilever also included global brand responsibilities.