Tira Opens First Store in Gurugram at Ambience Mall

Tira, the omnichannel beauty platform by Reliance Retail, has launched its first store in Gurugram at Ambience Mall. Located on the ground floor, the store offers a curated mix of global beauty brands and emerging homegrown labels in an immersive retail setting.

Designed around an experience-led retail concept, the store features curated displays, assisted consultations, and interactive zones that allow customers to engage more deeply with products. The format reflects a broader shift in the beauty industry towards discovery-driven and experiential in-store shopping.

Arjun Gehlot, Director of Ambience Group, said the addition of Tira aligns with the mall’s focus on delivering experience-driven retail environments, where customers can explore and interact with brands at their own pace.

With growing demand in beauty, wellness, and lifestyle categories, Ambience Mall continues to enhance its retail mix by bringing in brands that reflect evolving consumer preferences. The launch of Tira further strengthens its positioning as a curated and experiential shopping destination in Gurugram.