Titan Projects Billion-Dollar Watch Revenues Within Two Years, Accelerates Premium Push

Titan is ‘very bullish’ about the future of its watch business, which it expects to cross the USD 1 billion sales milestone within the next two years. The growth will be driven by premiumisation, an expanded retail footprint and strong traction in its international business, Titan Watch Division CEO Kuruvilla Markose told PTI.

With analogue watches seeing a strong comeback and consumer appetite for luxury on the rise, Titan is aggressively scaling its Helios network along with the newer Helios Luxe format.

“Premium and luxury segments will grow faster, potentially upwards of 30%” Markose said. India’s favourable macro environment rising incomes, a growing economy, and an aspirational millennial base continues to fuel optimism. “We are very bullish on India. Premium and luxury segments will grow rapidly” he added.

Titan currently operates around 282 Helios stores. “We have five Helios Luxe stores today and plan to open 20 by FY26 and 40 by FY27. We operate in roughly 500 towns and see significant room to take Helios to more markets where premium demand exists” Markose noted.

Luxury watches priced above ₹1 lakh are classified into accessible, aspirational and absolute luxury, retailed through Helios and Helios Luxe. “From FY25 to FY26, the premium segment’s contribution has more than doubled. Titan, Edge and international brands are seeing rapid growth above ₹25,000” he said

In FY 2024–25, Titan’s Watch & Wearable segment reported revenues of ₹4,576 crore, registering over 17% growth a ‘defining year” according to the company. On the outlook for the current fiscal, Markose said Titan expects growth to remain consistent. “We’ve delivered about 16% CAGR over the last 4-5 years and our performance till Q2 is in line with that trend.”

The company expects to cross USD 1 billion in consumer-price terms by FY27 with net sales likely achieving this milestone a year later. Titan is also strengthening its presence across formats including Titan World, Fastrack, large-format stores, electronics retail for smartwatches, marketplaces and its own websites in India and abroad.

The mid-premium analogue category is expected to grow steadily as millions of Indians move from unbranded or informal watches to branded products similar to the transition from two-wheelers to cars, Markose explained.

“We are very bullish on India. Premium and luxury will grow fast, but we remain committed to serving the mass and mid-premium segments too. We are building capabilities across product, retail, branding and marketing to serve every segment effectively” said Markose, who took charge as CEO of Titan’s watch division in July.

Titan a joint venture between the Tata Group and TIDCO will continue to invest in modernisation, capability building and horology. “At higher price points, movement quality and complications matter. We have developed in-house automatic movements, including India’s first wandering hour and will continue investing through a mix of in-house and global partnerships” he said.

On analogue versus smartwatches, Markose noted that analogue is currently growing faster. However, smartwatches continue to play a significant role. “Smartwatches are here to stay. They’re shifting from novelty to functional value fitness, health and productivity. Our research shows 20% of consumers buy a smartwatch in addition to an analogue watch and about 30% buy both.” He did not disclose the revenue split between analogue and digital watches.

Titan’s international presence spans more than 25 countries with over 75 exclusive brand outlets, 1,500+ multi-brand points of sale, 10+ country-specific websites and availability across 40+ global marketplaces.