Titan Unveils ‘Wear Your Story’ Campaign Featuring PV Sindhu and Vikrant Massey

Titan has launched a new brand campaign titled ‘Wear Your Story’, featuring double Olympic medallist PV Sindhu and National Award-winning actor Vikrant Massey. The campaign reinforces Titan’s belief that personal style is shaped by authenticity, life choices and lived experiences rather than outward spectacle.

Built on the insight that today’s consumers value meaning and individuality, Wear Your Story positions a watch as more than an accessory presenting it as a subtle expression of one’s journey and personal truth. By featuring Sindhu and Massey, the campaign highlights two individuals whose careers reflect resilience, purpose and a commitment to staying authentic to their values.

Commenting on the campaign Ranjani Krishnaswamy, Chief Marketing Officer Analog Watches at Titan Company Limited, said that Titan has always viewed a watch as a quiet marker of who a person is and the experiences that shape them. She added that as authenticity becomes increasingly aspirational, consumers want their style to reflect their lived truth and the stories of Sindhu and Massey align naturally with Titan’s ethos of craftsmanship, perseverance and horological artistry.

The campaign films focus on the individual journeys of the two brand ambassadors. Vikrant Massey’s film reflects his belief that the true measure of work lies in sincerity and passion rather than scale. His narrative resonates with audiences who value intentional choices and the courage to remain true to themselves. Sharing his association with the campaign, Massey said that his journey has been guided by honesty and simplicity and that Wear Your Story felt deeply personal, as timepieces often serve as reminders of both past milestones and future aspirations.

PV Sindhu’s film captures her journey through moments of intense discipline, resilience and dedication to her sport. The narrative highlights grit as a form of self-expression and is aimed at inspiring a generation that values perseverance and self-belief. Sindhu noted that the campaign brought back defining moments from her career and reflected the idea that determination and purpose create a style of their own, adding that the collaboration felt authentic and emotionally aligned with her journey.

Together, the two films showcase Titan’s evolving design language and contemporary storytelling approach, with the watch positioned as a silent yet powerful symbol of each individual’s path.

Puneet Kapoor, Chief Creative Officer, Ogilvy South, said the campaign is rooted in the idea that meaningful brands reflect the real lives and aspirations of people. He added that Titan with its legacy of design-led engineering, aims to tell stories that draw from the trials, choices and dreams of Indians, beginning with Sindhu and Massey.

The Wear Your Story campaign is now live across digital platforms, inviting consumers to reflect on their own journeys and express them with quiet confidence.