Triptii Dimri joins Peep Beauty as Investor & Co-Creator

India-based eye beauty brand Peep Beauty has announced actor Triptii Dimri as an investor and co-creator. Alongside the announcement, the brand unveiled its first digital campaign film, introducing a new visual language that places the Indian eye at the centre of beauty conversations.

Founded by Aman Arora, Peep Beauty is positioning coloured contact lenses as a beauty product rather than a vision-correction category. The brand develops lenses for Indian consumers and focuses on colour and personal expression.

As co-creator, Dimri will contribute to Peep Beauty creative direction, product conversations and brand storytelling. Her involvement extends beyond her investment, with the actor having participated in shaping the brand from its early stages.

“The first thing that struck me about Peep Beauty was that it wasn’t just creating a product it was creating an entirely new way of thinking about beauty. The eye is one of the most expressive parts of who we are, yet coloured lenses have always been spoken about as a functional or medical category. Peep Beauty changes that conversation. Being part of building a brand from the ground up, contributing creatively, and helping shape its vision made this partnership incredibly exciting for me.” said Triptii Dimri, Investor and Co-Creator, Peep Beauty.

“Triptii immediately connected with that vision. She brings an instinctive understanding of storytelling, aesthetics and culture, making her far more than an investor. She has been a true co-creator in building what Peep Beauty stands for,” said Aman Arora, Founder, Peep Beauty.

The brand said the Indian contact lens market is estimated at INR 4,000-5,000 crore, while the coloured contact lens segment accounts for around INR 800-900 crore.

Peep Beauty plans to operate through its D2C platform and expand its presence across marketplaces and quick-commerce platforms. It also plans to work with creators, makeup artists, dancers and other cultural voices.

The company said it will focus on building its presence in the Indian eye beauty market and expanding the category beyond conventional contact lens use.