Vijay Deverakonda Enters Skincare Market as Co-Founder of Unhype

Actor Vijay Deverakonda has entered the skincare market as co-founder of Unhype, a functional skincare brand targeting consumers aged 18 to 30.

The unisex brand is focused on skincare for Indian conditions, including heat, humidity, sweat, sun exposure, pollution and hard water.

Unhype will launch with two three-step routines comprising face wash, moisturiser and sunscreen. The Acne Safe routine targets oily and acne-prone skin, while the Brightening routine focuses on tan and dullness.

Deverakonda has been involved in developing the products alongside the brand’s R&D and manufacturing team. He tested product formulations for nine months before the launch.

“A year ago, I met a team that had its own R&D and manufacturing facilities, and what stood out to me was that they wanted me to be involved in building the brand, not just be the face of it. That’s what made me want to come on board,” said Deverakonda.

The formulations have undergone testing and certification through independent third-party laboratories, along with real-user testing. The sunscreen uses new-generation UV filters and has been developed for Indian skin tones and conditions.

Unhype will launch online, with pre-booking opening on September 11, 2026. The products are scheduled to begin shipping from September 21.